Why do we need more hotels in the area?

The site is located within the Central Activities Zone (CAZ). The London Plan and Lambeth Local Plan promote the development of strategically important hotels within this location.

The site is a prime riverside location, within an easy walk of some of London’s most famous landmarks, tourist attractions, the West End, business areas and major transport links. Given the significance of tourism to London and Lambeth’s economy, it is important that new development helps meet the accommodation needs of tourists and business visitors.